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By David Shoemaker I.

Managers in the hospitality industry should understand marketing and branding. Hospitality marketing prepares future managers with the knowledge needed to ensure that their company, whether it is a well established hotel or a new restaurant, understands the way consumers think. This is extremely important, because the consumer drives the hospitality industry. Understanding the mind of the consumer and why they make the purchasing decisions that they do can prove to be lucrative. It’s useful to know what role marketing and branding plays in those decisions and how you can make it work for you. Many hospitality management training courses discuss marketing and branding as a way to improve the company or brand you may work for.

As some experts discuss in hospitality management training courses, brands have something known as “equity.” Brand equity is when consumers associate that brand with positive and favorable feelings. A brand’s reputation and goodwill adds value to the company. Sometimes, this added value can be worth more for the company than the actual physical assets the company is worth. This is why sometimes new products are released under well-known and well-established brand names.

It gives more comfort and reliability for the consumer to trust and try the new product. This is true for the hospitality industry, for example when new hotels are often represented under one same brand name. While learning about hospitality marketing you begin to understand why these people trust these brands, which is something known as brand loyalty.

Brand loyalty is when a consumer insists on continuously buying one particular brand of a product. They stick with that brand for a long period of time and will choose it over any other similar brands, even if the unknown brand costs less. Although being in that position is considered extremely successful in hospitality marketing, it has recently become increasingly difficult to gain loyal consumers. This is due to two causes, one being that brands within the same category have become increasingly similar. The second cause is that sales promotions and lower priced deals are being offered constantly by different brands- making it difficult for consumers to just stick with one brand because they can get a better deal. However, if the quality of a brand is consistently great and no other brand can offer the same, there is a great chance that consumers will be loyal.

This can lead to what experts and marketing professionals in hospitality marketing describe as a “master brand.” The master brand is a brand that is so dominant in consumers’ minds that they immediately connect it with an entire product category. Branding and marketing is extremely important in getting brands to this position. Even if your brand doesn’t reach this level of recognition, there are ways to be successful at marketing it for effective results. For example, good branding can be valuable when you have an easily identifiable brand, whether it is through the name or trademark.

As mentioned previously, another way to be successful at hospitality marketing is through consistent quality and service. As some hospitality management training courses explain, branding is also successful when the location is convenient. There are always better approaches, methods, and techniques to use to make your brand better and increase equity, loyalty, and recognition for the consumer and branding can be a big part of it. These are key concepts to remember and put into practice to establish a successful career in hospitality.

About the Author: David Shoemaker is Vice President of Learning Solutions and Innovation at eCornell. For more information on hospitality management training, hospitality marketing, or eCornell, please visit http://www.eCornell.com

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By Merv Stevens

As an internet entrepreneur, you should never underestimate the value of email list building. In order to realise the importance of acquiring an email address, it’s useful to recognize the modern state of communication. As far as commerce is concerned, a potential client or customer’s email address is far more valuable than a phone number. This is accurate for a number of reasons.

As you may be aware, the business realm has changed face drastically in recent years. Building a substantial list of email addresses is not only useful in modern marketing, but necessary. If you’re a novice in the skills of email list building, your business may depend on your improvement in this vital area

Establishing a Sales Funnel

If you’re connected with the online business realm, you are probably aware of the importance of content. Online marketers generally produce this content by blogging, writing articles and making videos.

Consistent high quality content can prove to be invaluable to internet based businesses. This content generally has an easily identifiable niche and is built around the promotion of a product or service.

Those who consistently provide attractive and entertaining content concerning their business tend to have an easier time with email list building. Although creating content can prove to be extremely profitable in the long run, these various forms of content is only a portion of what is required for email list building.

Squeeze pages, Promotions and Auto-responders

Building a sizeable email list allows a business to market their product or services to people that have already shown an interest. By handing over their contact information, potential customers are illustrating their desire to read more blog content or purchase goods or services.

In addition to consistent good quality content, there are a number of strategies that can be used for building a list of contacts. By building squeeze pages, running creative promotions, and establishing an auto-responder, you can significantly speed up the process of building a list.

For many of you out there, these parts of the process may appear foreign and consequently overwhelming. Because the process of building a list of subscribers can be very difficult and time-consuming, these concerns are warranted.

Not all of us are the most computer savvy entrepreneurs. Luckily, there are some available online marketing tools that can reduce our concerns and raise our chances of success by handling all of the technical stuff!

Email List Building with Proven Systems

Some systems have gathered considerable attention as cookie-cutter online business building tools. Members are given the freedom to focus on the marketing aspect of their business and not on the technical side. By these systems providing all of the necessary capture pages and a library of training tools, they empower their members to grow their business.

In providing many of the necessary tools and training, these systems only requires its members to attract traffic to their personal blog. Some have high authority blogging platform status that makes this process a much easier as any good content that is posted on the blog is more likely to be ranked higher by the search engines. This makes the content much easier to find by potential customers!

If you’re in need of some email list building assistance, search the market for some good and proven products and tools that can simplify this process and give your business a greater chance of becoming successful!

About the Author: Merv Stevens works in Internet and Network Marketing. For tips,advice and help on finding the best

email list building

techniques, go to his website:

WealthSuccessVentures.com

. Act now and discover how to earn 100% commissions online by using a simple 3-step process that anyone can do… and it takes only a few minutes a day.

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Submitted by: Sasha Spinner

Why is Oprah so famous? She doesn t dance, sing, write books or appear to have any special talents. The one thing she does and does so well is interview other people! Think of it, that is really all she is best known for. How can you harness this same talent and become famous with your own followers?

The first thing you must remember when you are an information provider, and that is what we all really are, is that your followers look up to you and expect you to provide the proper guidance for them to solve their problems. Are you a coach, writer, internet marketer, brick & mortar store owner, preacher or teacher? All of you need to find a way to own your herd of followers by giving them current information that they desire. Would you like to know how to do that very easily?

You must follow Oprah s lead. Oh sure, you cry, that is easy to say if you are Oprah but I am not and do not have her resources. The big secret is you do not need any of that! I am about to give you an idea that will transform your business. Are you ready? It is your telephone. Don t worry it is not cold calling potential clients or followers.

Does that sound too easy? You are right, it is. All you have to do is follow my 10 easy steps and you will become a “star” of your own show.

1. Google your niche market and pick out several gurus in your field.

2. Sign up for a FREE conference calling service. There are several that are free and some you pay for but I have used http://FreeConferenceCall.com and it works great! I suggest you start with a free one.

3. Line up one of the top people in your field and get them set up for a 60 minute call. Tell them that the call is free to listen to but you can sell recordings after the call.

4. Send out ask the expert emails to your following and the expert s email list

5. Compile the top ten questions that all of the followers want to know

6. Set the date and time then send out 3 emails to remind everyone to sign up for the call.

7. Test out the system with a friend just to see how it works and to get comfortable with it.

8. Conduct the telephone seminar (teleseminar)

9. Sell the recording for $29 and for $10 more, they get the transcript of the call.

10. That s it! You are now the Larry King or the Oprah of your own particular business. Do at least one teleseminar per month. Once you start collecting the recordings and transcripts of your calls, you can repurpose the materials into eBooks, seminars, workbooks or CD collections.

Sign up for my newsletter and find out how to repurpose all of your recordings. There are so many ways to market your business online that it can be overwhelming to most business owners. It can be a daunting task just trying to find out what kind of system makes sense for you. Should you write articles, ezines, newsletters or use adwords, keywords and social media? The list goes on.

About the Author: Teleconferencing is one of the best kept secret strategies for making big money on the internet.Who else wants to discover how to make tons of money on the internet in 7 easy to follow steps? Go here

forms.aweber.com/form/46/859442046.htm

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